The world of finance has witnessed seismic shifts over the last couple of years, thanks to technological advancements. There is an explosion of digital platforms serving as a one-stop solution, which provides a plethora of financial services right at the user's fingertips. This article delves into some of the best financial platforms, their services, and the ways individuals and businesses can leverage them for their financial needs.

1. Fidelity Investments: Fidelity is an all-rounded financial services provider that offers a diverse range of services, such as retirement plans, wealth management, brokerage, and life insurance. It's commended for its research-driven approach, which makes it an excellent platform for long-term investors. Fidelity's platform interface is user-friendly and provides comprehensive financial advice, making it an excellent choice for beginners.

2. TD Ameritrade: A favorite among active traders due to its advanced and highly interactive trading platform, TD Ameritrade offers comprehensive investment offerings, including futures, Forex, bonds, mutual funds, and options. It has a rich library of educational resources for novice investors and provides commission-free online stock, ETF, and option trades.

3. E*TRADE: This platform is known for its robust trading tools and wide range of investment products. E*TRADE is a top-notch platform for active traders, and it provides excellent customer service. It’s recognized for its Power E*TRADE platform, a powerful system for both novice traders and advanced investors, with excellent charting capabilities and customizable layouts.

4. SoFi: Social Finance, better known as SoFi, offers a unique business model that combines lending and wealth management services. It provides student loans, personal loans, mortgage refinancing, life insurance, and investment tools. SoFi's standout feature is its community-centric approach that includes networking events and seminars for its members.

5. Betterment: As a robo-advisor, Betterment focuses on providing automated, algorithm-based portfolio management advice. It offers professionally managed portfolios using a diverse set of ETFs. With no minimum deposit requirement and lower fees, Betterment is an excellent choice for novice investors looking to dip their toes into investing.

6. Personal Capital: This platform brings together advanced investment tools with personal financial management services. It offers comprehensive services ranging from budgeting, investment tracking, to retirement planning. The highlight is its ‘Retirement Planner,' which enables users to assess and adjust their retirement plans, making Personal Capital an excellent platform for those pursuing long-term financial goals.

7. Robinhood: A mobile-first investment platform, Robinhood, is well known for its commission-free trading. It enables users to trade in stocks, options, ETFs, and even cryptocurrencies. Robinhood is a solid choice for those who prefer mobile trading, but its customer service could be improved.

8. Wealthfront: Like Betterment, Wealthfront is a robo-advisor offering automated financial planning, including retirement, college savings, and general investment management. It provides tax-loss harvesting and automatic portfolio rebalancing, a feature that attracts experienced investors.

9. Acorns: Targeted towards beginners, Acorns offers automated micro-investing, where it rounds up user's purchases to the nearest dollar and invests the change. It's an excellent application for those looking to grow their wealth gradually and learn the basics of investing.

10. Ally Invest: Known for its competitive pricing, broad range of investment offerings, and customer-centric approach, Ally Invest stands as a reliable choice for both experienced and novice investors. It offers automated investing, forex, futures, and a robust platform for self-directed trading.

In a nutshell, the best financial platform heavily depends on individual needs and preferences. For beginners, platforms like Fidelity, Betterment, and Acorns are excellent starting points to deepen their financial knowledge and gain investing experience. For more experienced investors, TD Ameritrade, Robinhood, and Wealthfront may provide the sophisticated tools they seek. Regardless of the choice, it is vital to remember that every investment involves a level of risk, and therefore proper research and understanding are recommended. The digital landscape is revolutionizing financial management and investment; access to these best financial platforms ensures you're prepared for your financial journey.